About Us

Emprise Group is a content and marketing business specialising in the outdoor adventure and regional tourism markets. As a market leading content producer and maker of the best regional maps of Australia (Hema), the Emprise Group delivers award winning products and services for consumers and partners alike. 


As Australia’s leader in regional and off-road mapping, Emprise delivers the most detailed print and digital maps of Australia. From Cape York to the Kimberly, across the Simpson Dessert and up the East Coast, our Hema Maps are used by explorers, adventures, tourers and businesses to navigate their way around this vast continent.

The Hema Map brand has been operating for over 30 years and has developed a reputation for producing the most detailed and accurate map for regional Australia. Our Map Patrols have led the way in mapping remote roads and offroad tracks to empower thousands of people to get off the beaten track and explore Australia with confidence. 

The Hema Maps brand is renowned for producing high quality books, printed maps and GPS devices (the HX Navigator range) which are available through major retail chains. In recent times, our content is now powering an array of mobile applications, is providing support for emergency services management systems and helping to map indigineous communities in collaboration with the local rangers. 

This ability to focus on building the best network of regional and remote roads & Points of Interest (POIs) allows Emprise to deliver bespoke content solutions, custom maps and data licencing frameworks easily for partners.

Creative Services

While not a traditional media company, the Emprise Group continues to deliver market-leading content brands that engage deeply with over half a million consumers each month. Emprise is not a content agency, but our content strategy and custom content outputs drive demonstrable business impact to our clients. Our creative services include:

  • Content strategy and implementation

  • Video Direction and Production

  • Design and publication services

  • Marketing strategy 

In working with clients, the Emprise Group believes there is no one-size fits-all approach to working with individual partners. We provide tailored business solutions and bespoke content strategies supported by a team of experts, to produce seamless video content, inspiring imagery and engaging storytelling and delivering meaningful business outcomes.