The Meaning of Emprise:
Emprise Group Holdings (Emprise) will bring together the businesses of Hema Maps and Adventures Group Holdings as a merged entity
Emprise is a content and marketing business which operates in the outdoor adventure and regional tourism markets. As a market leading content producer and maker of the best regional maps of Australia (Hema), Emprise delivers award winning products and services for consumers and partners alike.
The Emprise business has a rich history in magazines and book publishing plus proven capability in delivering high value digital products including GPS hardware, digital apps and online marketplaces. Emprise brands date back almost 50 years and include market leading brands Hema Maps, Caravan World, Camper, Outdoor and Trade-A-Boat.