A247 joins the Emprise Group

Emprise Group — 1 February 2023
Leading outdoor distributor, A247 acquired by Emprise

A247.com.au acquired by the Emprise Group

A247 International Pty Ltd, a member company of the Emprise Group, has today acquired the A247.com.au business founded in 2018 by Mark Muras.

The Emprise Group, is a group of well established businesses in the regional touring and outdoor adventure markets, with a heritage spanning over 50 years across our brands that include Hema Maps and Caravan World. 

The A247 business will compliment the iconic Hema Maps brand which celebrates 40 years of operation this year. Hema Maps is the market leader in off-road and remote navigation in Australia.

On the announcement, A247 Founder Muras said "As the founder of A247, I am extremely proud that such a high profile, and respected, business has invested in the vision we set out to deliver for A247. 

"As we transition to the new operating model, I will continue to be a brand ambassador for the business and provide support to the A247 International team to continue to expand our presence in the Australian market."

Emprise Group Chairman, Sam Hayward commented "The addition of the A247 business to our existing businesses, Hema Maps, HemaX Digital and Adventures Group, is a natural extension of the strategy we put in place four years ago when we established Emprise."

"Mark had developed a brand and a business which aligned with our own, and provides scale for us to expand our product range to increase our market presence in the Australian market by representing like minded, high value brands."

A247 International will commence operations under the new banner from 1 February 2023.

"Since the moment we first looked at the A247 business, we could see the fit with our business, both from the strategic opportunity lens and a brand fit perspective,”  added Emprise CEO Rob Gallagher.

“The response from our core industry partners has been really positive and we look forward to a number of major announcements over the coming weeks and months.” 


For more information or comment, please contact:

Robert Gallagher 

Emprise Group CEO

Email: rgallagher@emprisegroup.com.au 

You can find out more about A247 International at www.a247.com.au and Hema Maps at www.hemamaps.com