Trade A Boat

Emprise Group — 7 March 2020
The boating bible

Trade-a-Boat is Australia’s favourite magazine for boating lovers and is widely considered the boaties bible.

With a history, of approximately 40 years Trade-a-Boat magazine is still Australia’s leading source of authority and opportunity for all things marine, combining a strong mix of news and reviews of the boats, ancillary products, plus Australia’s largest used-boat classifieds. We showcase yachts up to $10million and have the buying and selling guide at the back of Trade-a-Boat magazine.

Trade-a-Boat is available at newsagents, select marinas, airports nationally and Qantas Lounge. Trade-a-Boat is built on the expectation of impartial and knowledgeable product reviews. We are a team of Australia’s most recognisable and trusted marine journalists and is ably supported by a team of boating experts. 

Audience Insights

  • 69% of readers are interested in or highly interested in feature boat tests

  • 3.3 times - the average number of times each issue of Trade-a-Boat is read

  • 67% of readers are aged between 30-59

  • 1 in 8 buyers is looking to spend over $250,000 on his next boat purchase

  • 46% have been reading Trade-a-Boat for over 5 years